The Highlights:
- Google My Business is a location where you can set up a page for your company on Google itself.
- You should include the name of your company, your address, your phone number, your hours, and a few pictures.
- Google My Business is a way for your company to compete with large corporations in your own backyard, driving more traffic to your website and brick and mortar locations by improving online visibility
If you are trying to run a small business, then you need to make sure you have a strong online presence. After all, the vast majority of people are going to use the internet when they are looking for products and services they need. If you make it easier for your potential customers to find you, you can drive more organic traffic to your business, boosting your conversion rate. That is where having a strong Google My Business page can help you.
Google My Business is an online profile for your business on the largest search engine in the world. If you have a Google My Business page, the most important information for your business will show up when someone finds you on Google. This could include the name of your company, your address, your phone number, your hours, your inventory, and even a picture of your company.
What do you need to know about Google My Business? How can you get the most out of this platform?
Why Is Using Google My Business Important for Your Business?
There are several key reasons why your business should be using Google My Business. They include:
- You can pick up on a lot of insights regarding your target audience, your conversion rate, and what people are looking for when they find your business.
- By filling out your Google My Business profile, you can improve your local search performance, because Google will know exactly where your business is located.
- You can keep track of reviews and questions from your customers. If you respond to these reviews, you can build a sense of trust and loyalty among your customer base.
- You will have a standard location on which you can update important information regarding your business, keeping Google and your customers up to date.
These are just a few of the many reasons why Google My Business is important for your business. Make sure you get the most out of this platform.
What Are the Benefits of Using Google My Business?
If you decide to use Google My Business, there are a lot of benefits your company will enjoy. These include:
- You can maximize local SEO. If you want to compete with larger corporations, you need to target local searches. Keeping your Google My Business profile updated will help you improve your search results ranking for local searches. It could even land you in the Google 3-pack at the top of the list.
- You will not necessarily have to rank well for the most competitive keywords to improve your online presence, as you can target local customers in your zip code instead.
- You can reach the customers in your own backyard by keeping them updated on the hours, inventory, policies, and locations of your business.
You can even use Google My Business in conjunction with your social media marketing campaign. You can share links to your Google My Business page and company website on social media while also directing traffic from Google My Business back to your social media profiles and company website. If you take advantage of these digital outlets, you can dramatically improve your digital marketing campaign. Google My Business should be an important part of your digital marketing strategy.
What Do You Need To Know About Google My Business?
Similar to other online platforms, Google My Business updates itself regularly. You should stay on top of the latest features to make sure you are taking full advantage of its capabilities. Companies that have a complete Google My Business profile have a better chance of ranking at the top of the list for local searches.
If you use Google My Business appropriately, you can serve your local community, get the most out of your local marketing efforts, and drive more potential customers to your company both online and at your brick-and-mortar locations.
Contact Us Today To Learn More About Google My Business!
If you want to get the most out of your online presence, then you need to use Google My Business. That is where we can help you. We are Hometown Values Magazine, and we have the experience and tools necessary to help you get the most out of your online presence. We can take a look at your digital marketing strategy and help you maximize the return on your marketing investment with tools such as Google My Business. Contact us today!