How You Can Connect with Customers on a Personal Level
Video marketing is important because it provides you with a powerful tool that you can use to connect with customers on a personal level. Even for introverts, such as Danielle (who does NOT like to be in front of the camera!), video marketing is critical. That is why Danielle and AdWise leverage the power of video marketing to help clients. Some of the key ways in which video marketing is effective include:
- Video can be used to connect with customers in a one-on-one format
- Video marketing is used to provide helpful information to customers, positioning the company as an authority in the field
- There are numerous platforms that encompass video marketing such as YouTube, Facebook Live, IGTV, Snapchat, and Instagram
- A professional videographer can be used to increase the quality of videos
Each of these points plays a critical role in the power of video marketing.
Building a One on One Relationship with Customers Is Critical
If you use video marketing, you can connect with customers on a personal level. This allows you to show your personality a little bit more, helping customers put a face to the company. By connecting with the customer on a personal level, this keeps you at the forefront of their mind, providing you with easy access to customers in the future. By building a personal connection with customers, you can build a sense of loyalty in them, helping you grow your business.
Establish Yourself as an Authority in the Field
By using video marketing advertising, you will position yourself as an expert in the field. For example, you can share recipes regarding how to make your favorite food in the comfort of your home. You can show videos of how to remove acrylic or gel nails and then sell the customer that same kit! You can even share pruning and gardening tips before offering new equipment! These are only a few examples of how video marketing can be used to show yourself as an expert. You can even share helpful customer testimonials as you become the expert!
The Importance of IGTV, YouTube, and Facebook Live
Hundreds of millions of people use social media on a regular basis. Therefore, video marketing through these platforms allows companies to build a personal connection with countless people with a single video. Social media marketing using video allows you to control the branding of your company with unique messaging on a platform where engagement is higher! You can even monetize your events, creating an additional source of revenue. Do not overlook the power of social media and video marketing.
The Benefits of Using a Videographer
To get the most out of your videos, it can be helpful to hire a videographer. This is a trained specialist who can bring a more professional feel to each video, helping you express the right emotions at the right time. This can be particularly helpful for videos where “before and after shots” are necessary or where you are trying to create your own stock videos and photos. With a videographer, you can be more “real” in the video.
Contact Adwise Today!
In the end, video marketing is important because it allows you to build a one on one connection with numerous potential customers through a convenient platform that grabs the attention of the viewer immediately. Contact AdWise today to receive a free marketing analysis of your business needs, including a personalized video marketing campaign!