With your mailpiece designed, it is time to mail it out and track the results. A few helpful tools to consider include:
- Special Presort Software: This can help you sort addresses and handle pricing.
- Free Online Tools: These can help you save money, but might not have the capabilities of the other options.
- Mail Service Provider: Known as an MSP, they can handle mailpiece creation, sorting, pricing, and distribution.
Once your direct mail campaign is rolling, you need to measure your key performance indicators to figure out how well the campaign is working. You should track your response rate, which is the percentage of customers who responded to the mail you sent out. You also need to calculate your conversion rate, which is the percentage of customers who took the action indicated in your call to action. This could include:
- A phone call to your business
- Sharing their contact information with you
- Purchasing your product or service directly
These KPIs are important because they will help you calculate your customer acquisition cost. You can calculate your customer acquisition cost by dividing the number of new customers your campaign generated by the total cost of the campaign. You can learn more about direct mail campaigns with USPS mailing services in this helpful video.
At Adwise Marketing, we can help you with every aspect of your USPS direct mail campaign. We can handle the design, bundling, and labeling while saving you money on the cost of printing. The postage charge is the same for us or USPS, but we can customize your direct mail campaign to meet your needs while making it look like your mailers came directly from you! We can design a campaign that works for your budget and market, so contact us today to get started.