Now that you are familiar with the different options available for your direct mail marketing campaign, you need to adequately define your target market. While you want to make a customer out of everyone, you need to maximize the return on your marketing investment.
With USPS mailing services, you can define your demographics. These are the characteristics that make up your ideal customer. Some of the most important demographics you need to consider include:
- Age: How old do you think your ideal customer is? You may want to list this as an age range, such as ages 25 to 45.
- Gender: Do you think your ideal customer is male or female?
- Income: How much money do you think your ideal customer makes? Do you think your product is available to people who are middle class? Or, do you think it is a luxury item?
- Marital Status: Is your ideal customer single or married?
You need to do some target market research before you start mailing your advertisements to different people. That way, you maximize your conversion rate. To get the most out of this marketing campaign, you should rely on experts who can help you. You can learn more by taking a look at this video.
Rely on Hometown Values Magazine To Help You
At Hometown Values Magazine, we can help you maximize the results of your direct mail marketing campaign by helping you define your target market. Then, we can help you distribute your mail to your target market. Postage is the same for us and USPS, but we can help you save time and money by customizing a campaign to meet your needs. We will even make it look like each piece of mail came directly from your business! Contact us today!